What is Local SEO

What Is Local SEO And How Does It Work?

What is local SEO: It’s easy and fun to optimize your Google My Business listing. Find out how to get better visibility and more clicks.

Search Engine Optimization (SEO) is a digital marketing technique that optimizes your website’s organic search ranking across search engines like Google, Bing & Yahoo!

Do you want your website to show up in local search results? and get local SEO ranking higher Then, you need to do Local SEO. Your business deserves to dominate local search results. Because if someone looks for a service or product online, they’re likely going to click on what they find first. Don’t lose out on these potential customers. Get ranked today!

What Is Local Seo Marketing ?

The new and improved local SEO marketing has been around for a while now. But it wasn’t until late last year when Google business made huge updates to its local search results that businesses really started to take notice.

What Is Local Seo Marketing
What Is Local Seo Marketing

This is because they have great potential to drive more local traffic and increase sales. Some of those opportunities might require some special tweaks and planning, but there are plenty of things you can do to improve your website in preparation for local search marketing.

What Is Local Citation Seo ?

The days of living and dying by your local search rankings are over, in an online world where users are increasingly accessing information through their mobile devices. The new metric that you should be paying attention to is not just keyword local SEO ranking but mobile optimization.

This can best be done with google local citation SEO, i.e., optimizing your business listing on sites like Yelp and Google+. By targeting google local markets with a strong social presence for your small business, you can drive customers to your store and increase conversions.

What Is Local SEO?

Local SEO is simply optimizing a local business website for local search. Local search marketing involves using local keywords and citations that Google, Bing, Yelp, and other search engines use to rank local businesses in their local search results.

To get started with your local SEO strategy, start by looking up which keywords people are using to find businesses like yours locally. Then research how many business listings there are for those businesses on each of these sites— Google business has more than any other site (which is why it’s often considered the king of local search), but do your homework here; you’ll also want to make sure there aren’t tons of competing business local SEO already ranking for those terms.

What Are the Benefits of Local SEO?

Local Search Ranking is great for local businesses as it allows your business to show up when someone searches for shoe repair near me or something similar. Google Maps have even made a complete change recently, and show businesses in local search results. This can bring you business from customers looking for your products, who might not know you exist otherwise.

Benefits of local seo
Benefits of local seo

Another benefit of Local SEO is that people are searching on their smartphones and tablets more than they ever were before. If you’re not showing up in their Local Pack in a SERP, they might never find you at all! Local SEO is another way to get discovered by people looking for your product/service. Businesses today need to be seen where the customer is – which these days means mobile devices.

Mobile google searches make up 60% of all Google searches now, so if you don’t appear in the Local Pack (those top three results) then the customer will likely click away and go elsewhere. 

Local SEO has a lot of benefits for your business that are worth the SEO effort. Here are just a few:

  • Increase the number of visitors to your business website
  • Book more appointments, receive more calls, and generate more leads
  • Build loyalty, trust, and engagement with searchers

What Is Local SEO And How Does It Work?

A common misconception about search engine optimization is that there’s only one type of search engine – but there are actually many different engines like Bing, Yahoo!, etc. One of the types of engines is called local. That means whenever someone searches for a restaurant near them, you want to make sure you rank highly because somebody could end up ordering delivery or visiting your establishment because they saw your company in the local pack.

The concept behind Local SEO comes down to being found where the user is looking and being found when there’s a local SEO keyword match.

What’s the Difference between Local and “Normal” SEO?

Local SEO and normal organic search engine optimization are different in a lot of ways, but here’s one of them: Local search engine optimization is a numbers game.

 If you want to get found for local searches (local keywords) on Google, you have to claim and optimize as many local citations as possible—not just your website. That means optimizing your Google+ business page (if applicable), optimizing your location on Yelp and other review sites, making sure that local directories know about you, and so on.

SEO vs Local SEO
SEO vs Local SEO

The more you do it, though, the harder it can be. Time is money! For example, getting reviews can take up time. Some businesses don’t like doing online reviews because they think it’ll lower their sales—which isn’t true at all!  In fact, the opposite might happen if people see how great your products or services are. Getting those reviews is worth it if you’re looking to rank well on local citations.

Who Is Local SEO For?

You may be wondering who local SEO is for. The answer is pretty simple; if you want your business to show up in Google’s local search results, then it’s for you. Local SEO isn’t just one aspect of your marketing strategy; it should be at its core.

At least 75 percent of all customer searches are done through a local search engine, so if you want to get more customers walking through your door or calling your phone number, there’s no question that local SEO needs to be part of your marketing plan. If you’re not using local SEO as part of an overall marketing SEO strategy, then chances are you’re not reaching half of your target audience.

Local SEO is often used by companies with brick-and-mortar shops in specific areas. For example:

  • Restaurant
  • Grocery store
  • Flower shop
  • Coffee shop
  • Clothing boutique

Local SEO is not limited to goods-based businesses. Any business in a service area can benefit from local SEO. In order to reach customers interested in local services, for example, the following providers can be used:

  • Doctors
  • Dentists
  • Barbers
  • Swimming pool technicians
  • Lawn care professionals
  • Construction workers

What Is a “Local” Search?

If you live in a city, type in your zip code or local area code into Google and see what comes up. You’ll notice that most of those results are local business listings. Even if you search for Chicago restaurants, Google will give you information about businesses in your surrounding local areas from your google business profile.

That’s because local searches are among some of Google’s highest-trafficked searches, which is why local ranking highly on them is important to a successful SEO campaign. Ranking well on local searches can also increase your chances of being found organically by users who aren’t necessarily looking for something specific.

For example, someone may not necessarily be searching for Italian restaurants but may want a great one they happen to stumble upon through local results.

Tip: Pull out your phone to see how local search optimization works. Use Google to do a quick search and scroll down to the bottom. A banner will appear at the bottom with your approximate location.

What Are Local Search Engine Results Pages?

When you search for something on Google, you’re likely to see local search results appear at or near the top of your list. These are sometimes referred to as organic search results, and they typically rely on criteria like geographical location and keywords that can be associated with a certain business.

local search engine results pages
local search engine results pages

If you’re looking for a plumber in San Diego, for example, a local search engine might display results from local plumbers first—those who have done a good job of optimizing their gmb profiles for what potential customers are searching for. This approach is often referred to as local SEO.

The Local Map Pack vs. Standard Results

One of the key factors in local SEO is creating a local map pack. This refers to a box near your business listing, where you can list all your addresses and phone numbers, as well as links to social media profiles. In other words, if someone is searching for your business on Google, it makes it easier for them to reach you; using a map pack helps make sure you stand out from both local and organic results.

Another factor in local SEO is making sure that you have established citations across multiple platforms, like Yelp or Foursquare (where users go to check-in). Google pulls information from these platforms when it’s trying to determine how relevant your information will be to someone looking at its search engine results. Keep in mind that one of the major things that Google looks for is whether your gmb profile reviews are mainly positive or negative. If they’re predominantly gmb profile positive, then you’re likely to rank higher than someone with mixed gmb profile reviews.

That being said, people who use these sites often expect a more localized experience than what they’ll find with organic listings. For example, they may want directions to your location or want access to hours during which they can visit you information that isn’t provided by the standard listings.

It’s technically possible to get “rich search results” in addition to the local pack or organic search results. Rich search results are results that don’t appear as blue text. Instead, they appear as one of the following:

  • Videos
  • Images
  • Image carousels
  • App packs
  • Top stories
  • People Also Ask answers
  • Top stories

How to Optimize Your Google My Business Listing

Your Google Business profile (formerly Google Local) listing is your local business’s most important search marketing asset. It’s how searchers find and engage with your business, and it’s your opportunity to control what information about your business appears in search results.

How to Optimize Your Google My Business Listing
How to Optimize Your Google My Business Listing

This includes everything from hours of operation to photos to reviews. If you’re wondering how to optimize your GMB listing, here are a few things to consider.

Take the time to update all the information you can, including:

  • A business description
  • The services you offer
  • The industry you’re in

Some data can be updated by you, but most of the data is contributed by customers via:

  • GMB subjective attributes
  • Google reviews
  • GMB Q&As

Perfecting NAP Citations

If you’re going to get noticed, you’ll need a presence on local business directories and review sites. A local seo citation is a reference to your business on other company gmb listings your NAP citations or name, address, and phone number.

Getting listed locally will expose your business to more potential customers who are searching in your area. Make sure that when you create local SEO citations for yourself on business directories like Yelp and Google+, they match each other and include all relevant information—the name of your company, street address, city/state/zip code, phone number—to provide a positive first impression with viewers.

In the age of mobile search engines, it’s even more important than ever to optimize for location keywords so that when someone searches from their mobile device near your store, it pops up on the first page. You can also start promoting your business through Facebook by adding a custom tab about you and making sure you don’t forget about Bing! The Bing Local Business Center helps small businesses grow by giving them access to tools, training, and support designed to help them rank higher in organic web results.

One way to improve your rank is through engaging content such as blogs which should be optimized with local SEO keyword phrases. Other ways include using images instead of text links and getting reviews posted on social media websites such as Facebook. Consistency is key so make sure that if your business has multiple locations, the phone numbers and addresses are the same nap citations on every site.

The Importance of Positive Reviews in Regional SEO

Having local content with local intent, like a page on your website with all of your local reviews, is important for a number of reasons. First, having positive reviews can positively affect how you rank in Google search results. This is because it’s another way to help show that you are an authoritative source for people in your area.

Think about it as an online resume: If someone is searching for something you provide and you have reviews from customers saying that they loved working with you, that will likely help show Google search and users alike that you’re legit. If no one has reviewed what you do online yet—or worse, if those reviews are negative—you risk looking less legitimate than someone who’s gotten their name out there as a great provider.

How Does the Google Algorithm Work For Local Searches?

Google has worked hard to establish itself as an authority for local searches. That’s why it’s important to make sure you’re set up with a Google My Business account (formerly Google+ Local) and that you have all of your company’s information entered into it.

How Does the Google Algorithm Work For Local Searches
How Does the Google Algorithm Work For Local Searches

Also, be sure to create a Google+ page for your company if you haven’t already done so; don’t worry, there are plenty of plugins and tools out there to help get it done! Next, try adding images to your business listing.

The three broad categories that Google considers for local searches are as follows:

  • Relevance
  • Prominence
  • Proximity

Relevance

The magic of local search is that Google knows where you are, and so it’s more likely to show you results that match your location. This relevance might not be enough on its own, but it’s a strong start. If someone searches for Mexican food in san Francisco, they want results that will help them in their present location.

Similarly, someone looking for Mexican food in Los Angeles wants information relevant to where they are now—or at least relevant to their future plans.

Prominence

You’ve heard about it for years but don’t really know what it is. You know that local search engine optimization has something to do with putting your business on Google Maps, Yelp, and other sites but that’s about it.

You see results come up for nearby restaurants and businesses when you type a query into Google, but how does local SEO work in action? Well, I’m here to tell you! Local SEO is more than just providing information; it relies on attracting a consistent number of users through an optimized local profile. Let’s take a look at some important local SEO tips that will help you be successful in promoting your company online.

What exactly are these prominence signals? You can take the following actions to establish the prominence of your business:

  • Create regional linkages
  • enroll in directories
  • Produce and distribute pertinent blog entries and articles.
  • Obtain attention from regional media
  • maintain active accounts on social media
  • If you can, have your citations checked.

Proximity

When people think about local search, they often talk about proximity. In fact, many people even associate local and proximity. Unfortunately, you can’t control where your business is located. But, you can control how easily people can find you online.

If there are other businesses near your physical location that have local listings on Google, yours may be buried in organic search results behind theirs. To improve visibility and position yourself as a top-ranking local business, focus on building citations and getting a complete online presence with Google My Business (GMB).

This will help boost your listings on Google’s local map results pages (add google map website) and move them higher up in organic search local rankings.

Why Do Local Businesses Need Local SEO?

If you’re running a business locally, you’ve probably figured out by now that local search is an incredibly important tool for your business to use. Not only does it help bring in new customers, but it can also help with other aspects of your digital marketing plan.

Why Do Local Businesses Need Local SEO
Why Do Local Businesses Need Local SEO

But why exactly do local businesses need to be using local SEO? If you want more customers, then you should figure out how to incorporate it into your online digital marketing strategy. Here are just some of the benefits that come from using it!

The Best Local SEO Tips for Your Local Business

There are plenty of reasons why you should want to rank higher in Google for your local business. After all, most people who search for your product or service likely want a nearby location, and that’s where you can come in.

do's and don'ts local seo
do’s and don’ts local seo

If there’s something you can do to boost your ranking on Google, it makes sense to go ahead and try it. Here are some tips you can use if you have a local business

  • Update your Google My Business profile, and don’t forget to add Google posts to engage your audience.
  • Get reviews: Don’t be reluctant to request reviews from your consumers. The optimum time to inquire is immediately following a successful transaction in person.
  • Concentrate on regional keywords: Make time to do in-depth keyword research. You may determine which keywords are worthwhile focusing on and include them in the content and URLs of your website.
  • Attempt regional link-building techniques: By guest blogging, producing worthwhile content for your website, and interacting with regional influencers on social media, concentrate on link development.

Implementing Regional SEO For Your Business

The most important aspect of local SEO is your citations—that means your address phone number on sites like Yelp, Facebook, Google+, and everywhere else you can. Think of these as signals to search engines that you’re a real business (and should be in local rankings).

These citations are also useful for local searchers; there’s no way they’re going to drive around town looking for your address phone number if it’s not listed online. These are small things, but they make a big difference when it comes to ranking locally.

FAQs

How Does Local SEO Work?

Google Places is a business listing directory that Google created in 2009. Local search marketing basically revolves around optimizing your online presence to rank highly in local search results.

There are two ways to do it – one is through organic SEO, where you rank well organically by creating relevant and quality local content and improving your site with good on-page factors like title tags, meta descriptions, and so on; and there’s also pay per click (PPC) advertising as part of local SEO campaigns.

Organic SEO tends to be more expensive over time because you have to produce new local content regularly; PPC campaigns don’t require much work beyond setup but may not deliver immediate results.

What Is a Local SEO Strategy?

Local SEO strategies can be rather technical; if you don’t have experience with paid search, we recommend hiring an agency to help you set up your local SEO strategy. This is because a comprehensive local SEO strategy requires that you select precise locations, create and target highly relevant keywords and utilize geographic modifiers (like near Boston or around Atlanta).

Google business profiles are important in local SEO—they tell Google that your business website is relevant to specific locations—but they aren’t as essential for local optimization as they are for traditional digital marketing. Still, setting up a google business profile and including your location information can help if Google thinks your business website isn’t relevant to users in a certain area.

Local Finder

A local finder is an app or website that allows consumers to search for and find a business in their area. For example, an app called yelp can help you find a new restaurant based on your location or current GPS coordinates.

You can also use something like foursquare which allows you to check in to businesses that have either wifi or cell phone access points and incentivize you to do so by offering rewards such as discounts on food or coffee! These are just two examples of how Local Finder works and they’re both great ways to find something new nearby when you’re bored or looking for a change of scenery.

Why Do We Need a Local SEO Campaign?

According to Google, more than half of all searches are for local information. In fact, 81% of smartphone users use mobile search to find local businesses. If you’re in a business that relies on foot local traffic or drives much of its revenue from walk-in clients (restaurants, retail stores, gas stations, etc.), not having a strategic local SEO campaign could be costing you, customers.

Properly executed local SEO can help drive relevant searchers to your website and convert them into paying customers. And if you want to rank at or near #1 for [insert your industry] + [your location], your first step is understanding how Google figures out what city and state something is in.

How Do I Start Local SEO?

Some companies prefer to do regional SEO work on their own, so one way to get your information on Google My Business is to update your information.

Of course, if your regional SEO is really poor, then you can benefit from a professional coming in to carry out an SEO audit.

This audit will let you know exactly where you need to improve your SEO efforts. Next, the professional can draw up a plan for your company to provide content local to your region, acquire links, increase trust in online reviews, and make other changes to boost your online visibility among an area-specific audience.

Like this post? Share this on Pinterest – Thank you!

Related articles on SEO & Blogging:

Charan

Hii I’m Charan. I write about SEO strategies and tools, as well as assisting businesses in increasing their page #1 Google rankings in order to get more leads and sales.I worked and analyzed the SEO industry since 2015. Based on my experience I created this blog to share SEO software and tools.There are more than hundreds of SEO tools making it harder to choose the right ones for your website or business.My goal is to provide the best tools for understanding and improving your search engine presence.

This Post Has 11 Comments

Leave a Reply

What is Local SEO
What is Local SEO