link building tips for small businesses are vital that wants to rank higher on Google and get more traffic, but it can be hard to know where to start. This list of 10 link building tips for small businesses will help you start ranking high on Google so you can get more customers, even if you don’t have much money to spend on advertising or marketing your business. Try these ideas out today!
Blogging is a great way to build links, but it takes time and skill to do it right. You can’t just throw up an article once or twice and expect people to start linking to you. That’s why I put together this guide for small businesses that want to get more links to their blogs:
Bonus Tips for Big Blogs
- Find link opportunities on Google
If you know what to look for, it’s easy to find sites that have a lot of blogs and articles that are relevant to your business. You can do this by using a tool like Ahrefs Site Explorer or Majestic Site Explorer.
- Find broken links on competitor sites
You can also use these tools to find broken links pointing away from the competitor’s site and contact the webmaster with a message about their error.
- Find potential guest blogging opportunities and send emails directly to publishers
Boosting Local Rankings
If you’re a small business and want to rank in local search results, there are a few things you can do.
- Add your business location on your website (Google My Business), if you haven’t done so already
- Optimize your website content for local search queries (we talked about this above)
Link building tips for small businesses
Building a successful small business website is hard work, but it can also be incredibly rewarding. Building a website is only part of the equation though.
You also need to build a network of loyal customers, referrals, and advocates. In this article, I’ll share some of the best strategies I’ve found for building a successful small business link building campaign.
Give Back to Your Local Community
One great way to get high-quality links is to give back to your local community. There are many ways to do this, such as volunteering, donating, or sponsoring local events. This not only helps build relationships but also shows that your company is invested in the community. Additionally, it can lead to opportunities for citation building and link juice from popular websites and local search engines.
Create Some Local Content
One great way to get started with local link building is to create some local content. This could be a blog post about a local event or a directory of local businesses. If you have good content, people will want to link to it. You can also use social media to promote your content and get people to link to it.
Another great way to build links is to find opportunities to guest post on other websites. This can be a great way to build your authority and get instant links back to your website. You can also use broken link building as a strategy.
Getting Clients to Link To You
There are many ways to get clients to link back to you. If you have a blog, ask them to share the blog post with their networks. If you have a website, ask them to link back from the “About Us” page or some other relevant place on their site. If you have a portfolio or case studies, ask them for testimonials that mention your company’s name and link back to your site.
If none of these options are available, then consider asking other websites and businesses (that actually want links) if they would be willing to refer customers who need what it is that you do into your business by adding links on their sites as well!
Related: Clients SEO reporting
Creating Linkable Content
- Post Engaging Content on Your Website
- Develop High-quality, Useful Content
- Create content that is useful to your audience.
- Create content that is unique.
- Create content that is relevant to your industry and your blog niche.
- Create content that is relevant to your business and/or customers (but not too self-promotional).
Post Engaging Content on Your Website
One of the best ways to get other websites to link to yours is to post engaging content on your website. This could be in the form of a blog post, an infographic, or even just a well-written piece of content. If you can get people to share and link to your content, then you’ll be well on your way to building local links and improving your local SEO.
Develop High-quality, Useful Content
- Creating high-quality, useful content is the first step to a successful link building campaign.
- Find link opportunities by looking for popular topics in your industry that your target audience is interested in.
- Once you’ve created helpful content, reach out to other websites and bloggers in your industry to let them know about it.
- If they like what they see, they may link to it from their own site, giving you valuable backlinks.
- Guest blogging on other sites is another great way to get backlinks and build your authority.
- Make sure to include links back to your own site in your guest posts so people can learn more about you and your business.
Video, Visual, and Audio Content
If you are not a big fan of writing articles, you can drive organic traffic to your website by using alternative resources such as YouTube, a podcast, and social media.
A search engine isn’t the only major one–YouTube’s in the lead alongside Google Search, so content can be made on the platform and followers can be built up with the resulting viewership.
Tip: YouTube and websites can create synergistic results when they work together. One way to market a page or blog post on a particular topic is to make a YouTube video on the same topic, embed it into your post, and publish a link to the video’s description from your blog post, for a multi-faceted campaign that engages potential customers through YouTube and Google Search.
Try marketing your product or service by taking advantage of those methods and make sure to include links to your website, as well as social media platforms, in the description box.
One more thing is to respond to the comments left on the site/s you use.
Get Ideas From Keyword Research
- Look for popular keywords related to your business. You can use a tool like Google AdWords Keyword Planner to find popular keywords related to your business.
- Find out what keywords your competitors are ranking for. Use a tool like Moz’s Keyword Explorer to research your competitor’s keyword rankings.
- Identify any gaps in your keyword coverage. If there are popular keywords that you’re not ranking for, consider adding them to your website.
- Create content around these keywords. Once you have identified the keywords you want to target, create content around them. This could be a blog post, an infographic, or even just a list of FAQs.
- Optimize your website for these keywords. Add them to the title and headings of your pages. Include relevant keywords in the body text of your articles.
Finally, make sure you include links back to other pages on your site (internal links) and external links from other sites (external links). When people visit a page with one or more authority links from popular websites, it increases their trust in that site and makes it more likely they’ll return for future visits.
Relationships matter. Building relationships is important for all business owners, but it’s especially true for small businesses.
Relationships are what help you grow your business and make connections that will last. When you build a relationship with someone else, it’s likely that they’ll recommend your services or products to their friends, family members, and other contacts who may be interested in what you do.
This is why it’s important to build relationships with other businesses—especially those that are similar to yours—and also why it’s wise to engage customers regularly by sending them personalized emails or handwritten notes thanking them for their support (and asking how they’re liking the product). It doesn’t have to be much; even just sending a birthday card is enough! You can also form partnerships with vendors and influencers who might help spread the word about how great your company is through social media shares or blog posts on the topic of what makes their business unique in comparison with others out there doing similar things as well.”
Work With Other Local Businesses
Popular link building tactics for small businesses include working with other local businesses. You can start by creating a list of complementary businesses in your area. Once you have a list, reach out and introduce yourself. Let them know what your business does and offer to collaborate on marketing initiatives, cross-promotions, or co-branded content. You can also offer to write testimonials for each other’s products or services or exchange links on your websites. If you have similar audiences, this is a great way to reach a larger number of potential customers and build relationships with other local business owners.
Work With Local Bloggers and Influencers
One great way to get links is to work with local bloggers and influencers. You can offer them something in return for a shout-out or mention on their blog or social media channels. This could be a discount, product, or even just a simple thank-you. Not only will this help you get some great links, but it will also introduce your business to a whole new audience.
Run a Contest
Contests are a great way to get people interested in your small business. By offering a prize, you can attract new customers and get people talking about your business. Plus, running a contest is a great way to build links to your website.
Offer prizes like free membership or free product coupons. Include an entry form on your website where people have to enter their email address and name to be eligible for the giveaway. Make sure you set up an account with MailChimp or another service that allows you to send emails so that when the winner is chosen, they’ll receive instructions from you via email telling them how they can claim their prize! You can also include this on your Facebook page or any other social media outlet to really drum up interest.
Blog Commenting and Forum Participation
Commenting on blogs, responding to blog comments, and posting on forums
These three kinds of outreach help you meet people in the industry you want to work with. People who are interested in the same things as you will be more likely to refer business your way. Here’s how they work:
- Commenting on blogs—You can find a list of websites related to your blog niche by doing keyword research (searching for “keyword” + “blog”).
- Once you’ve identified some good targets, look at their most recent posts and find one that doesn’t have any comments yet.
- Then write a thoughtful comment that provides additional insight or information not covered in the post itself. If someone responds to your comment with something like “Hey great point!” then it’s a safe to bet they’ll remember who said it when looking for someone else in the future! This is especially helpful because most small businesses don’t have time for social media marketing but do have time for blogging (and reading other people’s blogs).
- It’s also important because these days consumers trust online reviews more than anything else when deciding which businesses provide quality service so interacting through these channels helps build credibility both online as well as offline through word-of-mouth referrals from satisfied customers who read your blog posts first!
Engage With Forums and Review Sites
If you want to get your business’s name out there, engaging with forums and review sites is a great way to do it. You can start by simply signing up for relevant forums and leaving helpful, insightful comments. Make sure to include a link to your website in your signature so that people can easily find you. In addition to forums, there are also plenty of review sites where you can leave comments. Once again, be sure to include a link back to your site. If you provide value and are helpful, people will be more likely to visit your site.
Social Media Link Building
- Social media are a goldmine for link building. You can use social media to build links, promote content and attract new customers.
- Create a social media strategy. Start by researching your target audience and their preferences in terms of platforms. Then create a content strategy that aligns with those preferences – for example, if you’re going after B2B clients then LinkedIn or Twitter might be better than Instagram or Snapchat (although there’s nothing wrong with posting on those platforms as well).
- Once you’ve created your plan, it’s time to put together a calendar so that you know when each piece of content will go live on which platform. This will help keep things organized while keeping everyone on the same page!
List Your Business on Directory Sites
One of the most effective ways to get high-quality links is to list your business on directory sites. This is especially true for small businesses, as directories can help you get in front of a larger audience. Here are some tips:
- Find the right directories. Make sure to find directories that are relevant to your industry and location.
- Claim your listing. Once you find the right directory, claim your listing and fill out all of the required information.
- Optimize your listing. Include keywords in your business name and description to help improve your ranking in search results.
- Add photos and videos. Rich media can help your listing stand out from the rest.
- Encourage reviews.
Use Social Media
Social media is a great way to build links to your website. You can post content on your social media channels and include links back to your website in your bio or in the post itself. You can also collaborate with other businesses or influencers in your industry and share each other’s content, which will also help build links to your website. In addition, try to be active in relevant online communities and forums and include a link to your website in your signature. Finally, guest blogging on relevant websites is another great way to build links back to your site.
Guest Posting For Links
Many bloggers will be happy to publish a guest post on their blogs, as it gives them an extra voice on their site. You can contact bloggers and ask them if they’d like to host a guest blog post from you. For example:
- Write a good quality article that is relevant to your industry and shareable with your audience (for example, by including humor or personal stories).
- Offer the blogger some kind of incentive in return for posting the article, such as mentioning their brand name in the content (and offering them a link back to their site).
Promote Your Website Through Guest Posts
- Do your research and only guest post on quality websites that are relevant to your industry.
- Make sure your guest post is well-written and informative so that readers will want to visit your website.
- Include a link back to your website in your guest post bio or signature so that readers can easily find you online.
- Connect with other bloggers and ask if they’d be interested in writing a guest post for your website.
- Get involved in online communities and forums related to your industry and include a link to your website in your signature or profile.
- Create helpful resources, like infographics or eBooks, and include a link back to your site when you share them online.
- Become an expert in your field by publishing articles about topics related to your business on sites like LinkedIn or Medium.
- Post pictures of your products on Instagram and make sure the location is tagged so people know where they can buy them locally.
- Start conversations with influencers in your industry by commenting on their posts and including a link back to your site at the end of the comment.
- Write a blog post about something timely that relates to what you do, such as natural disasters or changes in legislation, then promote it through social media channels, submitting it to content curation sites, and more!
Image Sharing Sites For Links
- You can use image sharing sites to build links.
- You can use image sharing sites to get links to your site.
- You can use image sharing sites to get links to your blog.
- You can use image sharing sites to get links to your social media accounts.
Links From Online PR Efforts
- Get your brand in front of influencers and journalists.
- Create an ongoing media relations strategy.
- Build relationships with journalists so they’ll be more likely to write about you when the time is right.
There are various ways to get links but it’s important to focus on one strategy and stick with it.
When you’re working on link building, it’s important to focus on one strategy and stick with it. You don’t have time for a lot of different strategies or tactics at the same time.
You can get links in many different ways, but it’s best to only focus on one thing at a time because if you try too much or do too many things at once, chances are that nothing will work out well for your website.
There are many ways to get links, but it’s important to focus on one strategy and stick with it. You can’t do everything at once because that would be too much work!
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