keyword research tips

30 Keyword Research Tips for SEO & PPC

Are you looking for effective keyword research tips and strategies? Here are 30 of our best tips for finding the topics, phrases, and words that work.

Keyword research is essential to the success of any website or marketing campaign, whether you’re trying to sell something through SEO or PPC. Unfortunately, there are thousands of different strategies and techniques that can be used, and it can be hard to figure out which methods are the most effective at finding the best keywords in your industry.

Use these 30 keyword research tips to optimize your strategy and find the most profitable keywords that will drive traffic to your site.

SEO and PPC professionals have been debating the usefulness of keyword research since it came into existence. Some swear by its effectiveness, while others believe that it’s an overhyped practice that brings little ROI to digital marketing campaigns.

We’ll let you make up your own mind on this issue, but before you do, take a moment to read about these keyword research tips for SEO and PPC that actually work and are worth doing no matter which side of the debate you find yourself on.

What are Keywords?

To get started with keywords, it’s important to know what they are. Simply put, a keyword is a search terms that searchers type into search engines like Google or Bing when looking for content on your site. To help you understand better, think of a keyword as being synonymous with search terms or search query.

What are Keywords
What are Keywords

Keep in mind that when determining your keywords, you should think about both head terms and long tail terms (or keyword phrases). Head terms are short phrases made up of one or two words that represent high-level concepts or categories. Long tail keywords consist of 3-4+ words and usually have less competition because they are very specific.

What is SEO Keyword Research?

Knowing what keywords people are using to search online is one of the most important elements of any successful marketing strategy. These SEO keywords can help drive more customers and clients your way, either through organic search results or via paid search advertising (aka pay per click or PPC) like Google AdWords or Bing Ads.

What is SEO Keyword Research
What is SEO Keyword Research

So how do you know which keywords are worth going after? Thankfully, there are a few ways to make that decision. First things first: You need keyword suggestions. Here’s how!

Why is Keyword Research Important?

Use Google’s search console or other keyword tools to find new relevant keywords. For example, you might see a competitor ranking well for home furniture but not bedroom furniture. If so, try targeting that phrase and see if it helps your campaign.

And, be sure to look beyond just your top-rank high competitors and go deeper into Google’s long tail by searching phrases like best home furniture stores in (your city). Google’s keyword planner is another tool that can help you identify more precise ways of targeting searchers, although you can also get great ideas from simply typing potential searches into your browser and seeing what suggestions show up. Those related searches at the bottom of a SERP often contain some hidden gems.

Keywords make your content relevant

It’s important to identify keywords that are relevant and related to your content. You want search intent (what a user is looking for when they search) and monthly search volume (how many people perform that search every month).

To find keywords, look at Google AdWords tools, Google Trends, Reddit, and more. Using multiple keyword tools will give you a better idea of what other users are searching for. If one tool is missing certain keywords or doesn’t have good data, you can get an idea from another one! The most important thing is not how many results you come up with but instead which results are most valuable for your marketing strategy. Then use these top terms as inspiration for writing original content. That’s where inbound marketing really works!

Keyword Research Tips for SEO & PPC

Google AdWords’ keyword research tool, WordStream’s Keyword Tool, is a great place to start. It provides you with 1,000 free keywords and ad group ideas.

Keyword Research Tips for SEO & PPC
Keyword Research Tips for SEO & PPC

While it doesn’t give you precise volume information (that’s available only with Google Webmaster Tools), it does give you search volume ranges in order to help give some context as to how broad or narrow your keyword choices should be. The Advanced Google Search page can also provide useful information—look under Advertiser Competition in order to get some data on how competitive keywords or phrase is.

Understand your industry

Pay attention to trends in your industry, and stay aware of new developments. Google publishes a number of resources specifically geared toward businesses, including an industry insights section on their AdWords site.

Take advantage of tools like BrightEdge, Searchmetrics, and SEMrush that provide keyword ideas tailored to your vertical. And if you are operating globally, get familiar with overseas competitors as well; it may mean you’re looking at keywords that aren’t yet popular in your country. It’s all part of what some refer to as competitive intelligence, and it is critical when optimizing for search engines.

Brainstorm head keywords

For any given keyword, there are dozens of metrics to consider. Rather than overwhelm yourself, focus on a few specific factors when deciding whether or not a particular keyword is right for your campaign.

Two key things to look at when weighing search volume, competitiveness, and other keyword metrics are:

1) search volume and

2) Ad competition.

If you’re trying to rank high in Google and don’t have an established presence online, it’s probably worth taking into account that you might be faced with stiffer competition (and thus need higher search volume) than if you were ranking on Bing or Yahoo.

And speaking of Google: though most people focus their research efforts on AdWords—Google’s platform specifically designed for advertisers—don’t forget about Bing ads!

Use your seed keywords to find additional keywords and related keywords

When you use your seed keywords as a starting point, you can find other keywords and related keywords quickly. While your target keyword might yield 100 results in Google Keyword Planner, using it as a seed keyword will uncover thousands of related keyword list and help broaden your keyword list.

Some people like using industry-specific seed keywords, but for beginners, I recommend staying away from those. Instead, use broad and general seed keywords when starting out. Using broad or general seed words will give you a broader understanding of what type of keyword research is possible with Google’s tools before moving on to more specific ones that are industry-related.

When to conduct keyword research

There are two key times to conduct keyword research. The first is when you’re trying to determine what business you want to start. For example, maybe you’ve got a hotdog cart idea, but before making any decisions, you decide it’s important to understand if there is demand in your area. If so, then you might want to run some keyword research around search terms related to hotdogs.

Once your business plan is written and that validation has been done, it’s time for your to transition into implementing your SEO strategy on a larger scale; that is why keyword research should be conducted again after finalizing your SEO strategy and launch plan.

Weighing search volume, competitiveness, and other keyword metrics

Google AdWords is useful for gauging keyword volume, competitiveness, and other metrics. Just remember that it’s only one tool in your overall keyword research toolbox. Use other tools (such as Google Trends) when making decisions about keywords.

(Tip: If you’re trying to decide whether or not you should create an account with Google AdWords and bid on certain keywords, then sign up first—it’s free! You can then use their data to help guide your paid search efforts).

Use competitor research: Use your competitors’ websites, products, and services as inspiration. Not only will you understand how they market their products and services, but also how they optimize their pages to attract traffic via search engines.

Long-tail vs. short-tail keywords

To start with, you should realize that keywords will come in two different forms: long-tail and short-tail. Long-tail keywords are longer phrases that people tend to use less frequently, but when they do it’s usually related to a more specific search (e.g., How many calories does Starbucks caramel frappuccino have?).

Long-tail keywords
Long-tail keywords

Long-tail keywords are great when trying to optimize your site for search engines because it allows you to be super targeted and speak directly to potential customers’ needs. On top of that, using a longer keyword phrase usually means there is more specific competition around those words or phrases because there is not as much volume surrounding them.

For example, if you’re looking at how to lose weight, you’ll find thousands of results; however, if you look at how to lose weight fast, then there may only be hundreds of results.

This means it’s easier to rank high for these types of keywords since there aren’t as many websites competing for them. Short-tail keywords are shorter phrases that people tend to use more frequently than long-tails (e.g., What time does Starbucks open today?) and they typically encompass one main idea or subject matter within one word/phrase.

This makes sense because most searches consist of one main topic or idea instead of a bunch all mashed together into one big word/phrase—it would just be too hard to search through all those different topics!

Keyword research tips for beginners

People who are new to search engine optimization and pay-per-click advertising often make one of two mistakes: Either they waste time chasing obscure keywords with lots of potential traffic, or they obsess over popular keywords without much of a return on investment.

Keyword research tips for beginners
Keyword research tips for beginners

Understanding which keyword strategy is best for your needs comes down to knowing how much traffic you can expect from a keyword, what kind of traffic it brings, and whether or not those people will actually buy your product. Below are five ways you can optimize your keyword research so that it’s right on target.

Make the Most of a Simple Google Search

Whether you’re looking for a new employee or an apartment, everyone uses Google. And although it’s not technically an advanced search tool, it is one of the most accurate (and often overlooked) sources of keyword research available. Simply enter your broad search queries into Google followed by intitle: (for example, sales intitle: manager in Houston).

The results should include various websites featuring sales managers located in Houston and will give you a sense of how many times your target keyword appears on these specific pages. This can help you determine whether or not there are other possible keywords you could be focusing on or if people who use your search queries are likely to be interested in what you have to offer.

Use Market-Specific Search Engines: If you want to narrow down your research even further, try using market-specific search engines like Hotfrog and Localeze. These services allow users to filter their searches based on location and industry type, making them perfect for small business owners trying to find out exactly what kind of language their customers are using when they’re searching online.

By targeting key phrases that aren’t being used in existing listings—or avoiding those that are—you’ll gain insight into what potential customers might need from you that’s not currently being offered elsewhere online. When combined with more general searches like those mentioned above, market-specific search engines can be powerful tools for uncovering blog niche markets where customers may already be actively seeking out businesses like yours!

Look at Google & YouTube search bar suggestions

Before you even think about doing keyword research, take a few minutes and type some potential keywords into your Google search bar. This can give you some valuable insights into what kinds of questions people might be searching for, which will help guide your decision-making when it comes time to choose keywords.

Look at Google search bar suggestions
Look at Google search bar suggestions

If there’s a spike in searches at certain times during the day or week, adjust your scheduling accordingly. And if you see that one particular term is getting searched more than others, go ahead and put more emphasis on that term in your content creation.

Look at Bing’s search bar suggestions

Not sure what keywords to target for your site? One way to figure it out is by analyzing Bing’s search bar suggestions. Do you see a pattern in terms people are searching for? Does one word pop up over and over again, like Weight Loss? Maybe that’s your niche!

Perform deep search bar suggestion research

Whether you’re creating an optimized page on your website or creating an effective AdWords campaign, it’s crucial that you know exactly what people are searching for. The first step is understanding what keywords you should be targeting, which requires performing research.

But don’t stop there; one of our favorite ways to kick-start keyword research is by performing a deep search bar suggestion study on Google. When users perform searches in a browser, they often type something into their search bar and then modify that query when they see suggested phrases in their drop-down menu.

Long-tail keywords (or more specifically, long-tail keyphrases) are phrases with three or more words that have low competition and high demand. Longer keyphrases typically have less competition because they’re more specific than broad terms like shoes or coffee.

They also tend to attract more qualified traffic because searchers who use longer queries typically have deeper intent—they’re looking for answers rather than browsing casually. In other words, these long-tail keyphrases convert better!

Check Google’s “Related searches” section

If you’re doing keyword research for a certain topic, start with Google. Open a new tab and search for your keyword (or phrase).

If you notice related searches listed on Google, that means people are searching those similar search keywords (and you could use those in your content marketing too). This is especially helpful if there are specific search keywords you want to include in your content.

Check Google's Related searches
Check Google’s Related searches

Call experts: Start by making a list of all of the blogs, podcasts, and other places where experts talk about your niche. They are going to be generating new content every week – meaning they need topics they can cover. Reach out and offer them an inside scoop on how they can improve their content via good keyword research!

Browse Google’s “People also ask” results

Google’s People also ask section is a great place to start your good keyword research. It offers suggestions and related questions that might not have been thought of in your initial search. It helps you uncover more variations and permutations of your idea, and can lead you to ideas that would never have occurred to you otherwise.

check Google's People also ask results
check Google’s People also ask results

Plus, since it only surfaces results from Google, you can trust it will be a relevant selection of topics—not just anybody’s random question about vacuum cleaners or their favorite brand of cereal. The best part: There are no ads. It’s all organic, natural traffic from people trying to find out how to do what you need help with too! So take advantage!

Use Google Search Console for Google keyword data

Google Search Console (formerly Google Webmaster Tools) is a free tool that provides keyword data for Google. It’s by no means comprehensive, but it can give you enough information to get started. You’ll need to verify your site through Search Console before seeing any data in there, and while it won’t reveal absolute search volume like SEMrush will, it can give you relative numbers.

Use Google Search Console for Google keyword data
Use Google Search Console for Google keyword data

Once you have verified your site using Search Console, use those insights to discover opportunities with new or underused keywords that have room to grow.

You can also see which of your pages are ranking well for certain terms, which will help you create optimize content to target those terms more effectively.

Link Google Search Console in Google Analytics

Many webmasters overlook or don’t know about Google Search Console (GSC), which is essentially your online presence report. It’s a free and easy way to track how many visitors you get from organic search and search ads (like AdWords). Track it regularly, so you can see what people are searching for on Google that leads them to your site.

Link Google Search Console in Google Analytics get search query example
Link Google Search Console in Google Analytics get search query example

This will help you find new keywords to target in your optimize content marketing strategy. For example, if you write an eBook about social media marketing but no one is finding it through Google searches, then maybe try writing another one with social media marketing in the title instead of how to market yourself online. You can also use GSC to view traffic sources and referrers—this information is valuable when figuring out where else people might be finding your content besides social media sites like Facebook and Twitter.

If they aren’t coming from those sites, then make sure they’re coming from somewhere!

Use Answer the Public

Answer The Public
Answer The Public

Answer The Public allows you to see how many questions are asked about a particular topic. Enter any word or phrase and see how often people search for it. Answer The Public tells you how frequently your chosen keyword is used in online searches and it’s invaluable when brainstorming content ideas and optimizing your website.

Answer the public convert to simplified view
Answer the public convert to simplified view

You’ll also be able to know what phrases are most commonly used alongside your keywords, giving you more insight into what potential customers are searching for when they look at products like yours. Give it a try Answer The Public here.

Use Google Keyword Planner

It’s not a perfect tool, but it is an essential one. If you want to optimize your page for search engines, you need to know what people are searching for. The Google Keyword Planner makes it easy. Just enter a keyword and get suggestions—number of searches per month, top-performing keywords, related keywords (good if you’re just starting out), and related categories (if your keyword falls into multiple categories).

Google keyword planner
Google keyword planner

Browsing competitors: Want to see how well other websites are doing with search engines? Enter your competitor’s URL in an online browser checker like SpyFu or WhatRunsWhere. These tools provide traffic estimations as well as more information about backlinks and server info.

They can also give you ideas on things you should be targeting that aren’t yet popular enough to show up in Google Keyword Planner. For example, I’m always looking at top 10 lists because they’re often associated with long-tail keywords. Long tail keywords are very important for getting your website noticed by search engines and increasing organic traffic. This is because long tail keywords have less competition than short head ones so they tend to bring better results when used effectively in SEO campaigns.

Make the Most of Google Analytics

Google Analytics is an essential tool in any marketer’s arsenal. But it can also be intimidating—what does all that data mean? Where do you even start? If you’re looking for a quick way to make sense of your Analytics dashboard, here are three steps:

Search Console With Google analytics
Search Console With Google analytics

The first thing you want to look at is your Acquisition report. The acquisition report gives a broad overview of how many visitors found your site from different sources. You can drill down into each source and get more information about where your traffic came from (i.e., which keywords they used). You should also check out your All Traffic Sources > Channels report to see which channels (search engines, social media sites, etc.) send you most of your traffic. This will help you figure out what strategies are working and what needs work.

Finally, don’t forget about Blog Goals In addition to being able to track when people visit specific pages on your website or contact you through a form on those pages, Google Analytics Goals allow you to track conversions that happen off-site – like when someone makes a purchase after clicking on one of your ads or links in search results or social media posts.

Enable Site Search in Google Analytics

If you don’t have a decent amount of traffic, you might want to consider enabling Site Search in Google Analytics. This can really help figure out what people are looking for on your site and then give you an idea of where people look when they visit your site—and thus how you can get them there with search engine optimization (SEO).

To enable it, go into Google Analytics Settings -> Reporting Settings -> Fields and Reports and check Site Search > Summary under Reporting Sections. You should also be sure to use Google Webmaster Tools as well—this is key data that shouldn’t be ignored when trying to optimize a website.

Analyze the Keywords Your Competitors are Using

Identify and understand which keywords your competitors are using in their advertising strategies, and make a list of keywords that you think will be most effective. For your research,

examine these five factors:

  • The number of competitors that rank high on these keywords;
  • The number of companies that have already been advertising with these keywords;
  • How much search volume is associated with each keyword (in other words, how many times a month is it searched by consumers);
  • The quality of landing pages;
  • What kind of content is published on those landing pages?

If possible, check out some examples so you can see what people who’ve previously used that keyword have done with it.

Once you’ve found out what they did right and wrong, use that information to improve your own strategy! When making your list of possible keywords, take into account things like overall competition level, traffic flow, and whether or not there’s money involved. Remember – Blog SEO should focus on long-term goals rather than short-term gains!

Considering competitor rankings

Before deciding on your target keywords, you’ll want to make sure you have an idea of where you stand in relation to your competitors. Are they rank high on page one? On what pages are they ranking? What kind of a reputation do they have? Some of these questions can be answered by doing some research, but oftentimes it helps to search out other websites ranking in the same space.

By looking at their content, you can quickly tell if you’re making any mistakes or if there are areas that need improvement. If their rank high isn’t as good as yours, it could be a sign that your strategy isn’t working and it might be time for an overhaul.

Consider Phrase Match Keyword Match Types

Using phrase match keywords in your PPC and SEO campaigns can help you get more traffic. When you use keyword match, your ad will appear when someone searches using those specific words in that order. This is how Google figures out if a user’s search is relevant to your website content.

For example, if you’re selling flip-flops on an eCommerce website, it doesn’t make sense to bid on black flip-flops. However, black leather flip-flops or black and gold flip-flops are both relevant search phrases.

Consider Negative Keywords

As important as it is to target keywords and phrases related to your business with your content, you also need to make sure that you don’t accidentally optimize content around negative keywords. For example, let’s say you sell office furniture.

Consider Negative Keywords
Consider Negative Keywords

Obviously, you would want people searching for office furniture sales and where can I buy office furniture? However, you may be inadvertently optimizing for searches such as where do I throw out my old office furniture? and what do I do with my old outdated office furniture? by including those phrases in your content.

Make the Most of Existing Content

Use your existing content (blog posts, social media, etc.) to figure out what you should write about. If you’re not sure where to start or which topics will generate interest, check Google Analytics. The Content -> All Pages report will give you an idea of how people are interacting with your content and which topics get shared most often.

Once you’ve identified a topic worth covering, add some related keywords and phrases directly into your post title—like #SEO or #keywords—and use those phrases in your post’s body. You can even add them to external links like those within blogs and articles (to help spread links back to your site).

Determine the main keyword phrase you want to target

The keyword research process can be confusing if you’re not sure what information you need to collect. Remember that your goal is to identify a niche (or multiple niches) that you know something about and have a passion for so that it feels less like work and more like your ideal job. Let’s say, for example, that you want to work in public relations as an account executive, with a focus on nonprofit organizations.

You will first need to identify what kind of clients you would want. Do you want to work with small nonprofits or large ones? Do you want to specialize in one area or handle a variety of PR issues? Once you’ve answered these questions, try searching for account executive + [niche] + [location]. This should give you an idea of how many companies are out there looking for someone like you.

Plan keyword phrases to target in future related pages

If you’re just getting started in SEO, start planning out a few high-level keywords that you plan on targeting. This will also help you decide which pages you want to optimize and how much time each page should get. For example, if weight loss tips and finding healthy food are both phrases you want to target, it makes sense that your weight loss tips page would be a better fit than your healthy food recipe page.

Once those ideas are determined, do a little research on some of your competition so that you can have a list of long-tail keyword phrases ready when it comes time to write content. You might not use all of them at first, but having them planned out ahead of time will make things easier once you’ve actually created content around them. Also, note that including these words within titles or headers is great as well because it helps with overall optimization and visibility within search engines (especially since most people won’t read every word on a page).

It’s also important to remember that even though using these words is good for optimization purposes, it’s still important to write naturally! In other words, don’t try too hard to sound like an expert or anything like that—just try and keep your writing natural while sprinkling in some additional keywords throughout.

Find keyword ideas with Ahrefs Keyword Explorer

Ahrefs Keyword Explorer is a helpful tool that makes it easy to find keyword ideas by showing you all of your potential search engine traffic. Use it early on in your keyword research process because it helps you narrow down large lists of keywords and prioritize which ones are most important.

By seeing what keywords get searched most often on Google, YouTube, and other search engines, you can avoid wasting time on low-performing keywords. If you want to improve your choose keywords research process but don’t know where to start, check out our post about how we optimize our own keyword research. It gives helpful tips for keyword discovery based on real-world examples from projects we worked on in our agency.

Discover competitor keywords with Ahrefs Site Explorer

Tools like Ahrefs Site Explorer are critical for discovering competitors, understanding your market, and learning what your customer is looking for. If you’re doing keyword research and your competitor is ranking above you in Google search results, take a look at what keywords they’re ranking for to understand how you can outrank them. For instance, if you want your website to rank #1 for sneakers, research which keywords other sites in that niche are using to attract traffic.

How do those keywords convert? What does it look like when someone searches for them? You can use these insights in your keyword research or put together a competitive keywords analysis report (CAL) by exporting keywords from Ahrefs Site Explorer into a spreadsheet.

Find keywords to target with Semrush Keyword Magic Tool

The free version of Semrush has a tool called Keyword Magic Tool. It helps you find keywords that you can include in your content strategy. It also tells you how difficult it is to rank for these keywords. (In general, longer tails bring in less traffic but are easier to rank for.) Most people don’t know about or use this tool and it’s a shame because it’s very powerful! You should take advantage of it!

Free alternative: Moz’s keyword tool will give you up to 1,000 results for each keyword. This might be too many results so try cutting down by adding a location like [keyword + location] into Google search. For example keyword, Miami will show you local businesses/searches related to that keyword as well as global searches. If there are no local businesses using your target keyword then try again with another city such as the keyword Chicago. Once you have your top 5 or 10 keywords from one location start over with another one until you’ve covered all cities relevant to your business niche.

Avoid keyword stuffing

Search engines are designed to identify when keywords are repeated with no relevance to each other. It’s called keyword stuffing, and search engines like Google will penalize you for it by downgrading your page in their rankings.

So, how do you know if you’re doing it? If you use your keywords in every sentence of your content and every paragraph, then yeah—you might be doing it too much. Instead, focus on using relevant keywords and having an overall theme in mind when writing a new piece of content. When done correctly, your keyword strategy will help boost organic traffic to your site and increase engagement with readers through social sharing.

Avoid over-optimization

The best practice for keyword research is to make a list of related terms and then brainstorm which ones might be good fits for your business. Avoid coming up with too many possible keywords, though. The average monthly searches should not exceed 10K. It’s okay if a few keywords have higher search volumes, but if they’re all very high, you may want to consider focusing on fewer terms that get more monthly searches. This will help you avoid over-optimization issues in your content and ads as well as any potential penalties from Google or Bing.

Blog posts content creation

When it comes to search optimization, it’s important to ask yourself: What are people asking questions about? What problems do they want answers for? And what words are they using to describe these issues and questions? You might not be able to answer all of these questions yet, but that doesn’t mean you can’t start now.

Compile a list of 20-30 keyword phrases related to your business (e.g., household budgeting software), write down your top five keywords based on monthly search volume (based on Google Keyword Planner), and think about each one means. Are there any opportunities here? If so, what would you need to know or create in order to serve those customers better? Start by writing out three possible content ideas for each keyword phrase.

Then, choose your favorite idea and develop it into a full post! Once you have that post written, consider how else you could use it on your website or social media channels. Could some of these posts become part of an email newsletter series?

Get Organic Traffic

You may be surprised at how many keywords don’t get enough search volume to make them worthwhile. If you find yourself struggling to get organic traffic from Google, you can use paid ads on PPC (Pay Per Click) engines like AdWords and Bing Ads. Once you’ve done your keyword research and found some good keywords that have decent search volume, use these platforms to bid on those terms and get them in front of customers.

Don’t forget to optimize your content for click-throughs! Keywords matter, but they aren’t everything. Keywords are just one piece of a much larger puzzle—so if you want to win big with search engine optimization, remember to look at your content strategy as a whole and not just individual pieces.

 It all comes down to knowing what questions people are asking—and providing answers they want in a way that works best for them. It sounds simple, but it isn’t always easy—especially when there’s money involved.

Understand local keywords

If you’re conducting keyword research for local businesses (what is Local SEO), get to know what people in your city are searching for and which questions they have about your services. Conducting market research on Quora and taking note of AdWords trends can help you identify potential keywords and how people are interacting with them.

 If you notice more questions than answers when it comes to local search terms, it might be worth investing some time into content that helps answer those questions. Additionally, if you’re looking to start a new business or expand on an existing one, try doing a competitive analysis of competing websites in your industry that already rank on page 1 of Google’s search results. Looking at these websites from an SEO perspective will give you an idea of what keywords they focus on.

Use Semrush to track keyword rankings and gain insights

As an online marketer, you should always be on top of your keyword ranking stats. This way, you can assess what is working and change direction when necessary. SEMrush is one of the best tools to help with your keyword research and gives a lot of in-depth information about your competitors.

You can easily see which keywords they are ranking for and their backlinks. In addition, it allows you to export a list of those who are outranking you so that you can reach out and get help from them (link building) or even target them with paid AdWords campaigns.

Find keyword ideas with Pinterest

By using Pinterest’s new visual search feature, you can discover a lot of keyword and image ideas. Just type in an image related to your niche and Pinterest will show you hundreds of related images.

You can click on any of these images, or go further and find similar images from other boards by searching Pinterest with keywords that relate to your niche or content strategy. You can also find related keywords by looking at similar pins on a board. This is a great way to come up with new SEO and PPC keyword ideas for specific pins.

Research terms related to your content type

According to web search expert and Moz co-founder Rand Fishkin, one of the biggest mistakes he sees marketers make is getting too specific with their keyword research. If you are trying to write a post about pregnancy yoga, your keyword list shouldn’t include phrases like pregnancy yoga classes and pregnancy yoga poses.

Instead, choose broader terms such as pregnancy exercises or exercises during pregnancy. The more general your terms are, Fishkin says, the easier it will be for people to find you through relevant searches online—and that means more potential traffic.

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Charan

Hii I’m Charan. I write about SEO strategies and tools, as well as assisting businesses in increasing their page #1 Google rankings in order to get more leads and sales.I worked and analyzed the SEO industry since 2015. Based on my experience I created this blog to share SEO software and tools.There are more than hundreds of SEO tools making it harder to choose the right ones for your website or business.My goal is to provide the best tools for understanding and improving your search engine presence.

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keyword research tips
keyword research tips