How to choose a blog niche

How To Choose A Blog Niche That’s Profitable

Looking for a profitable niche for your blog, and one that you’ll enjoy forever? Find out how to do it and which topic categories make money.

Deciding what niche to focus on when starting your own blog can be tough! So many niches, so little time! If you want to stand out from the crowd and create an income-generating site that you’re passionate about, you’ll need to find the perfect niche to build your following around. This article will help you learn how to choose a blog niche so that you can start blogging as soon as possible and get excited about sharing your ideas with others!

What Is A Niche?

First of all, let’s make sure we’re on the same page about what I mean by niche. In blogging terms, a niche is an area of interest that you can use to target your audience. There are two main types of blog niches: vertical and horizontal. Vertical niches focus on one specific subject (e.g., photography) while horizontal niches cover many different subjects within a general category (e.g., business).

What Is A Niche example
What Is A Niche

For example, my current niche is a personal finance, which covers everything from investing to budgeting to credit cards. To be clear, it’s possible for one blogger to have multiple vertical or horizontal niches—it just depends on how broad or narrow you want your focus to be. If you want more tips like these then check out our in-depth guide on how to choose a profitable blog niche.

Different Types Of Blog Niches

Choosing a profitable niche can be challenging, especially since there are hundreds of possibilities. Even so, here are some guidelines that should help: First, ask yourself if you really want to focus on one niche or write about multiple topics. If you want to stick with one subject area (for example, finance), then look for niches that aren’t saturated yet.

Different Types Of Blog Niches example
Different Types Of Blog Niches example

As long as your writing is good and your content is unique, you shouldn’t have any trouble finding an audience. On the other hand, if you prefer to write about many different things (like I do), then it will be much harder to find success.

Second, make sure your interests align with what people are searching for online. For example, if you love playing video games but don’t know anything about them technically speaking, it’s probably not a good idea to start a gaming-related website—even though millions of people search Google every day looking for gaming information and tips! Instead, try something like technology or business instead.

Thirdly, pick something that interests you because being passionate about what you’re writing makes all the difference in how well your site performs over time.

Why do I want to blog?

Before you can pick a niche for your blog, you need to ask yourself why you want to start one in the first place. If you’re not passionate about writing and are just looking for something new and exciting, it’s going to be tough.

Why do I want to blog example
Why do I want to blog

Finding something that suits your interests and lifestyle is an important factor in determining what niche you’ll be able to stick with. Asking yourself questions such as: What do I want people to think of when they hear my name? or If I were hired by a media company what would I want my job title to be? will help guide your decision.

What are my interests?

First and foremost, you’ll need to ask yourself what niche interests you. Do you have an interest in writing about technology? Are you passionate about interior design? Whatever it is, write it down.

What are my interests example
What are my interests

Now check out your interests. How many individual niches could your topic be divided into? For example, if your interest is automotive design, how many parts of that general topic could be broken down into individual niches (areas)? If I asked people for blog post ideas based on automotive design, I might get answers like sports cars, supercars, race cars, etc.

This means we can divide our general topic into five separate subtopics: sports cars, supercars, race cars, and so on.

Is this topic popular enough?

Before you get all excited about that niche idea, it’s important to figure out whether or not there is an audience for your topic. While it’s hard to get solid data on niche popularity, there are some great ways to figure out if your idea will bring in traffic.

Is this topic popular enough example
Is this topic popular enough

For example, search engine results can help you find out how popular searches related to your topic are, and Twitter trends can give you a quick snapshot of current trending topics. These tools can be especially helpful if you want a particularly competitive niche idea because they’ll let you know just how much competition you’re going up against. (Want more info? Read our post on choosing profitable blogging topics.)

Is there enough competition?

First, you need to make sure there is enough competition in your niche. For example, if you write about elephants and there are only five other elephant blogs on Google, that could mean there’s plenty of room for your blog—but it also might mean that no one else is writing about elephants and it’s not a good idea.

To decide if there’s competition in your niche, first visit Google Trends. This tool will show you how many people are searching for keywords related to your blog topic. If it seems like no one is interested in what you’re writing about, consider an alternative niche idea.

Can I write about it regularly?

The first question you should ask yourself when choosing a blog niche is, Can I write about it regularly? This is vital because a blog isn’t going to provide much value or be useful if you write about one thing for one month and then don’t come back to it for months.

Can I write about it regularly example
Can I write about it regularly

Pick something that interests you and that you can commit to writing about on a regular basis. The ideal frequency will depend on your niche, so while food blogs might be updated daily, political blogs might only need an update every few days. Make sure your interest in blogging matches your niche’s needs.

Do I have all the necessary skills/knowledge?

Writing blog posts is great, but if you don’t have any experience doing so, it’s probably not a good idea to start your own blog. When you’re creating something from scratch and hoping for it to be successful, it’s essential that you are genuinely interested in what you’re going to write about—otherwise, it will probably show in your writing.

Do I have all the necessary skills knowledge example
Do I have all the necessary skills knowledge

While there are exceptions, blogging isn’t something that can be done half-heartedly; there is too much work involved! Asking yourself whether or not you have all of the necessary skills/knowledge is just one way of making sure that everything lines up nicely before starting on your journey. In addition, consider whether or not you actually enjoy reading blogs in your chosen niche—if yes, great!

Will people find it useful?

The main question you should ask yourself when looking for blog niche ideas is, is my idea something that people will find useful? While it may be tempting to think of a popular topic and jump on that bandwagon, it is far more important to choose something you are passionate about.

Will people find it useful example
Will people find it useful

 If your goal is to have an audience from day one, choosing a blog niche that you enjoy talking about and think others would enjoy reading about will help you keep motivated and engaged in creating great content.

Additionally, choosing an area of interest helps with creating engaging content. Taking time each week or month to write on topics that are meaningful can help build connections with potential customers who want in-depth information on subjects they care about.

What if no one reads my posts?

First, do no harm. If you write just for yourself or for people who already agree with you, you’re probably not going to get very far in terms of building traffic.

When I started blogging about food policy in 2007, I was pretty sure my posts would only be read by other food policy wonks like me. Wrong. The more I broadened my focus and spoke more generally about healthy eating instead of only focusing on farm bills and FDA regulations, the more readers I gained—and they were interested in what I had to say.

How To Choose A Blog Niche

Choosing a profitable and relevant niche for your blog is one of, if not THE most important decisions you’ll make as an entrepreneur. It’s also one of (if not) THE hardest decisions you’ll have to make. The great thing about starting with personal interests though is that they tend to lend themselves more easily to create profitable blogs.

Consider all these factors when choosing your niche and you’re sure to be successful: industry demand, market competition, capitalization required, and return on investment opportunity.

The Most Profitable Blog Niches 2022

Many people want to start blogging but they’re not sure how. And that’s understandable. There are dozens of different ways to monetize a website and thousands of niches that you can use.

However, it is important that you pick an audience and niche you love because if you hate your subject matter then chances are you won’t produce good content, which will make it hard for you to generate revenue.

Profitable Blog Niches example
Profitable Blog Niches example

It’s always better to choose something simple, like food blogging, because there is always an audience for new recipes or culinary tips. If food blogging isn’t really your thing, consider choosing something with more longevity like personal finance advice or fashion tips because those topics seem to have a never-ending fanbase.

In addition, these subjects are also easy to write about so you should be able to consistently create quality content without much effort. When picking a topic for your site, think about what you enjoy doing in your spare time and see if anyone else has already covered that area on their own site.

If not, why not? Don’t worry about trying to figure out why no one else has tackled a particular topic yet; just focus on creating great content instead!


Writing about money is often a surefire way to attract readers. After all, no one likes being in debt and everyone wants to be rich. If you have good money-management skills or expertise on how people can make their own, then start sharing your wisdom with others.

Do keep in mind that financial blogging doesn’t only revolve around finances: you can also offer tips on how to save money, help others understand their credit card statements, and more. It’s not always easy though; unless you already have an established following, it might be difficult for some people to trust financial advice coming from an unknown source.


A niche like fitness is an easy, go-to for bloggers. There’s so much ground to cover in terms of topics that you don’t even have to narrow it down if you don’t want to.

 If your goal is to start making money from blogging, keep in mind that niches like health and fitness usually bring better long-term results than general lifestyle/fashion topics.

Focus on your expertise and provide readers with valuable content they are willing to pay for!

Food & Drink

This one is pretty obvious. In fact, if you’re an amateur foodie, there’s probably a no better way for you to make money blogging than by creating a site focused on everything food and drink related.

From recipes and restaurant reviews to hauls of delicious ingredients and cooking tools or supplies, if you can cook it or put it in your mouth—you can make it into an incredibly detailed, educational post.

With such a wide variety of topics at your fingertips—all with massive audiences—this topic will have essentially unlimited potential.

For more fantastic food & drink niche ideas use this tool.


Do you have an eye for fashion? Do you get excited by trends? And more importantly, do you want to make money off that passion? If so, fashion blogging could be a good fit.

It’s important to note that you won’t be getting rich from blogging—unless, of course, your name is Blake Lively or Karlie Kloss. But if it’s about putting yourself out there and sharing your passion for clothes and style with others—then it might just be perfect for you.

Just don’t expect that every single outfit is going to get 1,000 comments (that’s probably not going to happen).

Home Decor

If you love home decor, then becoming a lifestyle blogger is right up your alley. If you like house-flipping shows, but find that they don’t offer enough depth on how to renovate or restore vintage furniture, then running your own website might be for you.

If blogging isn’t really your style, you can also try out YouTube tutorials or create DIY plans for others. It all depends on what niche speaks to you—which could be anything from food and fashion blogs to parenting or green living sites.

Pinterest boards are also an awesome way of sharing ideas with people who share similar interests with you. Do some research and spend time on sites that interest you most!

DIY Blogs

If you enjoy working with your hands and like being creative, why not start a DIY or arts-and-crafts-themed personal or professional blog? The niches are diverse and include areas like scrapbooking, painting, drawing, cooking, crafting/sewing, and general home improvement.

Chances are there’s an audience out there waiting for you! If you already have a business (for example, if you run an art studio) then consider starting your own artsy online hub.

Whether it’s teaching tips and tricks or inspiring readers with stunning work of your own that shows off your skills, chances are good people will be interested in following along with what you’re doing.

Business, Marketing, Sales

If you’re passionate about these topics, there are plenty of opportunities to write high-quality content around them. It doesn’t matter whether you choose B2B or B2C—these three categories encompass everything you need to write about.

If you’re thinking about how to start a business, manage your existing one, or just love helping businesses out there with their marketing strategies, these are good niches for you. Do some research on your industry and uncover potential topics that people need help with.

Start sharing tips and advice online, so people can see what they can expect from your future articles. Your social media profiles are another good place where people will check if they like your writing style and expertise before choosing to read your articles.


Game reviews and industry news are becoming more and more common, so why not hop on board? This niche isn’t just for male gamers. There’s no shortage of female gamers out there, looking for sites with quality game-related content.

We found that about two-thirds of our readers were women, but we didn’t see much competition from other gaming blogs in terms of both advertising/sponsorship opportunities and search traffic.


Wedding blogs often have lots of specific information that can be great for brides looking for information on flowers, dresses, groomsmen gifts, and more. Even if you don’t plan on covering weddings specifically (but want to keep your post relevant), wedding blogs are always fun because they feature tons of colorful images, adorable cakes, and interesting engagement rings.

Wedding-themed blogs could be a great way to introduce yourself to blogging—but may also just be an avenue for adding content that is easy for you.


Not sure which niche is right for you? Try different ones out by reviewing and creating content for each. Once you’ve found one that suits your personality, skills, and passions, jump right in! Once you start blogging about something, it can be hard to change direction because so many of your readers’ expectations will be centered around what they’ve come to expect from you. So pick wisely!

Monetizing Your Niche Blog

Once you’ve chosen your niche, you need to focus on how you will make money from it. The easiest way is by setting up an affiliate marketing program and having affiliates sell products on your site (this is similar to Amazon Associates).

Just be careful because some affiliate marketers are out there trying to scam people and they can ruin your reputation as well as cost you money. Another way is by selling advertising space directly or through a network like Google AdSense (which takes care of ad delivery).

Some bloggers choose not to have ads on their sites in order for them to have full control over what content appears and what does not, but that does mean turning down revenue.

Active Ways To Monetize Your Niche Blog

  • Coaching
  • Tutoring
  • Consulting
  • Freelance services
  • Sponsored posts

Passive Ways To Monetize Your Niche Blog

  • Affiliate marketing
  • Printables and templates
  • Workbooks
  • Ebooks
  • Courses
  • Access to content libraries
  • Video series access (YouTube )
  • Digital content (photo, videos, music)

Affiliate marketing is the easiest way. If you’re just starting out with a blog, it’s a fantastic way to earn passive income.

A PRO TIP: I highly recommend that every blogger use Canva PRO because it’s a fantastic tool for producing beautiful content for passive monetization opportunities (printables, templates, etc.)

Choose The Right Blog Niche For You And Get Started Today!

Choose The Right Blog Niche For You
Choose The Right Blog Niche For You

Choosing a topic for your new business is one of, if not, the most important thing you can do. This will not only determine what kind of success you have but it will also determine whether or not your business is unique in any way. To choose your niche to take some time and think about what you are truly passionate about.

When choosing your niche make sure it’s something that excites you and feels natural because if it doesn’t then there’s no point in even pursuing it as an opportunity as chances are high that you won’t be very successful with it. If you’re still unsure about where to start try searching on Google niche ideas and see what comes up.

If nothing comes up after trying multiple searches then just go with your gut feeling. It may seem like a lot of work at first but once you get started things should fall into place pretty quickly so don’t stress out too much over it! Good luck!

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Hii I’m Charan. I write about SEO strategies and tools, as well as assisting businesses in increasing their page #1 Google rankings in order to get more leads and sales.I worked and analyzed the SEO industry since 2015. Based on my experience I created this blog to share SEO software and tools.There are more than hundreds of SEO tools making it harder to choose the right ones for your website or business.My goal is to provide the best tools for understanding and improving your search engine presence.

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How to choose a blog niche
How to choose a blog niche example